We use Campaign Monitor, but there are others to choose from, as well.
It would be nearly impossible to create the essential features that these tools now offer, from sophisticated designs to insightful analytics, automated features that help you manage and grow your lists, and mobile optimization. Here are the first three of 14 tips we offer for creating e-letter emails that employees will engage with:
But like all emails, they must compete with an increasingly full inbox. Their ability to preserve the look of an email is higher than regular emails, making them much more engaging once they are opened. And according to Gatehouse's 2017 internal communication State of the Sector report, 84% of companies surveyed report using it, making it third among most-used digital channels by employees.īecause e-letters are developed using third-party services, they offer vastly better design options, great analytics, and mailing list management. Most don’t have time to save it and review it over a period of months as it becomes relevant.Ĭlick here for 14 more tips to help your internal communication emails get read.Į-letters are more sophisticated versions of emails that aren't used for daily interactions, but for important messages. Many readers prefer to focus on just the next step, rather than the next 10 steps. Give your reader just-in-time information. Title it clearly and put it at the end, so only those who want it can find it.Ĥ.
If a more detailed backstory is imperative, indicate where the reader can find it. Make action items and next steps stand out visually (in the subject line, when appropriate). Underline, highlight, or change font colors on the key point (deadline, cost increase, action needed). Use subheads to help the reader find the section pertinent to him or her. Here's the annual president's address to employees Retrieval of emails later can be time-consuming and downright frustrating if the subject line isn’t clear. This not only helps someone decide if he or she should read it but helps them find it later. Start with a summary statement that gives them enough information if they go no further-or a reason to proceed.Ģ. In some cases, this requires too much work for the reader to get to the point, so they abandon ship. We’re sometimes tempted to start at the beginning to tell the whole story, thinking that a reader needs to understand what led to the point. Start with the main point in a single sentence. Here are some tips on getting your internal communication emails read.ġ. It can be challenging, however, to reach those whose inboxes are full or who don't have desk jobs. According to Gatehouse's 2017 State of the Sector report, email is still the most frequently used channel for internal communication (96% use it).